May 16, 2022
What is Search engine Optimization

What is SEO?

SEO Stands for Search Engine Optimization, It is one of the most important elements in Digital Marketing.

Search Engine Optimization Define

Search Engine Optimization is a technique of improving the quality of the Content in the Website and increasing the Visibility of the Site in Search Engines. SEO is the best source for gaining unpaid or Organic Traffic.

In Simple Words, Search Engine Optimization (SEO) is the strategy and tactics used to Optimize your Website in such a way that Search Engines Like Google, Bing, and Yahoo favor your Website and show it as a top result in Search Result.

For Example,

If you have written an article about Life Insurance on your Website or Blog and you want a search engine to show your article as a top result when everybody searches for the keyword “Life Insurance”. To make this happen you need to work on your SEO.

Is SEO Important?

More than 80% of searches in the world are made on Google.

According to a survey the first five results appeared in SERP get 70 Percent of Clicks. That’s enough to understand why SEO is important in Online Marketing.

In that case, if your Webpage isn’t on the primary page of the Search Engine Result Page, you nearly lost 99 percent of search traffic. It’s equivalent to no positioning by any means.

To Figure out how to do SEO, you need to understand how Search Engine Works.

How Search Engine Works?

Search Engines rank Webpages, not Websites. Search Engines store Billions of Webpages.

When someone types a query in search engines, it undergoes and filters all the web pages and brings the best and most relevant result.

What is SEO and how search engine works

To execute this process search engines like Google uses Algorithm.

Google’s Algorithm

The ranking of Webpages in SERP is decided by the Search Engine’s Algorithms. Search Engines like Google never reveals their Algorithm.

Google Algorithm uses more than 200 Ranking Factors. Nobody knows how the algorithms work or what are these ranking factors,

But in the case of Google, Many Seo experts have an idea about some of them after years and years of practice.

“On-Page SEO and Off-Page SEO”

SEO is subdivided into two Categories On-Page SEO and Off-Page SEO.

What is Search engine Optimization

Let us discuss both On Off-Page SEO in Detail.

ON-Page SEO

On-page Seo or On-page Seo Factors are those which are related to all those measures which are directly within the website. On-page, SEO includes the factors like Content, Coding, Layout, and Framework.

Let’s get deeper into On-Page Optimization in SEO.

Content

Many Digital Marketers recognize Content as the most important factor in SEO. Without good content you cannot use the full benefits of Seo, only good content can force a visitor to stay long on a Website.

Further, The Visitor’s also felt satisfied when they find the content which they want.

That’s the reason Google filters the webpages and tries to show perfect results available to the visitors.

So the first thing in the On-Page optimization in SEO is to produce High-Quality Content. Because even Advance SEO Strategies cannot help you to Rank your Website if you don’t have Good Content.

Even If you be able to rank the site, poor content sucks the visitor and it will not stay long on your site which overall provides a negative impact on the SEO.

CTR

Good quality content will help you get a high Click-through rate (CTR), which is also one of the factors Google uses to rank your Website. The more you get users to click on your link and visit your site- the higher the chance of your site to rank up in SERP.

Quality

Writing Content that delivers values or content which is worth sharing. Good Quality content educates your audience and makes a visitor stay longer on your Website and read the full posts.

High-quality content can make your audience connect with you and make them visit your site again and again. SEO cannot work in isolation. Creator must create high-quality posts so that they can fuel their content with SEO.

Keywords

Keywords play the most significant role not just in ON-Page SEO but Off-Page SEO too.

The keyword is a point in which the whole content revolves around. While creating content it is important to use targeted keywords when it’s appropriate.

How Not To Use Keywords

Google has become very clever over the years, While creating content make sure that you do not stuff your keywords unnecessarily in your content, Nowadays Keyword Stuffing is considered Spamming.

Keyword stuffing in the content may harm your SEO strategy, Google may de-rank your site or even penalize.

How To Use Keywords

How to use keywords in a proper way.

  • Identify your Target Audience.

Think like your audience and ask yourself if you want to find a product or service what would you type in.

Hint: If you start typing in the search bar, Google will interpret and even shows the suggestions below. These are actually similar searches people do.

How to identify Targeted Audience SEO
  • Spy Your Competitors by Using Keyword Tools.

Identify and make a list of your competitors. Use tools like Semrush, Keyword planner, and Ahref and find out the keywords in which your competitors are ranking. Analyze the Keyword’s difficulty and figure out how you can beat them.

  • Make used of Long Tail Keywords.

Long Tails Keywords are those keywords that are very rare and usually have more than 3 phases longer.

Long Tail Keywords have a higher conversion rate if compared with the short Tail phrases. Ranking a website on long-tail keywords is much easier than ranking on a short-tail keyword.

I’ve created a detailed post about Long Tail Keywords. You Can Click on a Hyperlink to read it.

Long Tail Keywords
  • Place a Keyword in Right Place.

Always place a keyword in Headlines, Url, and meta description. In your Content, your keyword density should be less than 2 percent. no need to add tons of keywords in the main body of your article.

Keyword Research

SEO Keyword research

Although Keyword Research is a vast topic and needs a separate section. Keyword Research is the most crucial part of SEO.

While Researching for a perfect keyword you must take care of the Competition or Keyword Difficulty.

If you are targeting a keyword with a High Volume of Traffic and a high level of competition it would take you months or years to appear on the first page of the search results.

That’s because you are comparing your site with the sites which are currently dominating in those searches. Their Domain Authority (DA), Page Rank (PR), and Backlinks will be far better than yours.

To counter this issue you must use long-tail keywords first. Use similar keywords that are not too competitive even if its search volume is low. This strategy would be far better than going to the keyword which is too competitive.

While Doing the Keyword Research you must note that keywords should be

  • The keyword should be similar to the main keyword.
  • Relevant to your field.
  • Less Competitive.
  • But Provide moderate Traffic.
  • Trying to understand what people are looking for.

CODING

You don’t need to go deep in coding, nor do you need any professional degree as a programmer or a coder. In On-Page SEO the only thing you need to understand is the basics of HTML.

On page coding

Before Going Further let’s Discuss the Tag Optimization First.

In Tag Optimization Head Tag is the Most Important. It is the Container for all the elements and it’s in the HTML format.

Head Element Includes 2 Tags

  • Title Tag
  • Meta Tag

In this we will discuss in short coz these are a vast topic and requires a special post.

SEO Title Tag

Title Tag is the most Important On-Page Seo Element and It’s the main Tag that describes the document. That’s because its the first thing people see when they enter the search query.

In simple words, they are the Title of your Content.

The title-Tag should be Informative and eye-catchy and give an idea about the content on the webpage. In the HTML code, it appears in the section between and tags.

SEO Title Optimization can increase your opportunity to appear in the Top results of SERP.

Title Tag appears in the Search Engine Result Page and on the Tab or a Browser. Title Tag should not be more than 55 characters.

SEO Meta Tag

In This, we will only Discuss Meta Description Tag.

Meta Description

Meta Description is equally important to Title Tag, Meta Description in SERP appears below the Title Tag.

It’s actually a short description of the content of your page. Perfectly Optimized Meta Description can create a huge impact on the audience and can force them to click on the website.

SEO Meta Description Tag should not be more than 160 characters. In the HTML code, it appears in the section between and tags.

SEO Meta tags

Headings (h1 tags, h2 tags)

Headlines or Heading Tags are the best and the easiest way to organize and to give a proper structure to your content,

Further, it also provides a convenience to the audience while reading and to understand in a better and simple way.

The headline of the content is H1 Tag. Subheadings under the Head tags will be H2.

H1 and H2 have the most SEO power compared to the other Subheads like H3, H4, H5, and H6. But still, it would be better to use them.

Framework and Layout

Frame of website seo

Framework and Layout of a website are again very important in On-Page SEO. A proper Layout and Frame of a website leads to a great experience for the user while they navigate your Webpage.

Webpage Loading Speed

The page loading speed of a website should be fast. According to Research chances of someone bouncing or leaving your site increase if your website takes to several seconds to load.

You can use Google’s “Test My Site” tool to check your website speed. According to a study if your page takes 5 seconds to load, the chances of someone leaving your site increase to 90 percent.

How to increase the speed of your website.

There are several ways to increase the speed of your website.

You can minify your site code to reduce its size. WordPress Plugins like “WP Super Minify” can do it for you in just one click.

Further, you can also reduce the size of your images by using the WordPress plugins like “WP Smush It”. it simply reduces the size of your image but not it’s quality.

Website Should be Easy to Crawl

A website should be easy to Crawl, Search engine bots such as Googlebot discovers the new and updated Webpages to index in Google. You can make this process easier by generating a sitemap of your site.

Website Should Be Responsive

AMP Page SEO

Nowadays, the majority of people use mobile for their online searches, so the Website must be Mobile Friendly.

Billions of Searches are made by mobiles today so if your website is not mobile-friendly you will lose the majority of the audience.

To check if your Website is mobile friendly. I suggest you use Google Tools – https://search.google.com/test/mobile-friendly. Well, the Majority of the Themes are mobile-friendly these days.

Read a Complete and detailed Study of SEO On-Page.

Off-Page SEO

Off-Page SEO or Off-Page Factors are those which are related to all those actions which are taken outside of your website to improve ranking in the Search Engine Result Page.

It includes factors like Link Building, Building Trust, Domain Authority, Page Rank, Domain Age, Reducing Bounce Rate, Backlinks, and Social Media Management. Let’s discuss them in detail.

Domain Authority (DA)

Domain Authority also is known as website authority is a Ranking Factor. It reflects the strength of the Domain.

The DA of a Website is determined by multiple factors like the Name of a Domain, Its Age, and Popularity. It is scored by 0-100 marks.

Higher Domain Authority of a Website indicated how reputed a website is in its niche. Domain Authority with over 70 is considered great, above 50 will be valuable and DA around 50 can be considered moderate.

Page Rank (PR)

Page Rank (PR) is an algorithm used by Google to rank Webpages in the Search Engine Result Page. It is named after Larry Page.

It is rated between 0-10. If high-quality links are linked with the webpage its PR increases. Which overall affects its ranking.

Trust Rank

Trust Rank is another way used by google to separate quality websites from sites that spam. It helps the Search Engine to figure out which websites are worth ranking.

Getting a Backlink from sites with High Trust Flow will also increase your site trust flow.

Page Authority

Just like Domain Authority determines the strength of the whole Domain and Page Authority Determines the strength of a single Webpage.

PA predicts how well a single Webpage page or a Blog Post will rank on SERP.

It is rated between 0-100. The higher the score higher the chance of ranking on the SERP.

Decrease Bounce Rate

The bounce rate represents the percentage of visitors who enter your site and leave within seconds. A low bounce rate of percentage is excellent.

The bounce rate should be less than 40 percent. A bounce rate of more than 70 percent would be unacceptable.

Backlinks

Previously also I explained Backlinks in my post which I published earlier is that Backlink is a link that is incoming to your website. A backlink is the most crucial and Important part of Off-Page SEO.

SEO Backlinks

Google uses Backlink as a major metric system for the ranking of a webpage. A Webpage with high-quality backlinks tends to rank high in the search engines than the sites which have poor quality and fewer backlinks.

Global or Regional SEO Strategy

Competition levels vary from country to country and each country has a different level of difficulty.

And Search engines have more than one Search engine result page. Websites that are ranking in a particular keyword in the USA may not be ranking in Canada.

Multilingual SEO

The Term Multilingual Seo means optimizing your site content in different languages so that your site will be able to find your site in their native language and be able to rank in different countries.

To do this job, you can hire a native speaker to help you translate the content.

Local SEO or Geo-Targeting SEO

Geo-Targeting is a process of delivering your content based on their City Level.

For Example, If you search for the phrase “Bakery shop near me”. Google will show you a list of Bakery Shops near your residence.

Local SEO geo targeting

Social Media

Social media although do not affect your ranking in Search engines but actually impacts your ranking indirectly.

The best part of social media is that it can give you huge organic traffic to your site. Though the link of your site in social media cannot be counted as a backlink and can never be considered as a ranking factor.

But these links which are shared on Social media networks such as Twitter, Facebook, or Youtube can give a positive effect on your page rank.

The Reason Why Search engines like Google don’t consider the number of social media shares into consideration when ranking a webpage. Because it would be too easy for anyone to cheat the system.

Social media Profiles

Social media profiles list for seo

Social media profiles rank in the search engines, so if your profile ranks in SERP it may indirectly drive more traffic to your website.

Viral Content

Viral content is content that gets a high level of attention due to likes and shares. If the content on social media gets viral it can give you overnight publicity and overall increase your Website traffic.

Conclusion

What is SEO? What is Seo marketing Meaning?

SEO Stands for Search Engine Optimization, It is one of the most important elements in Digital Marketing. Search Engine Optimization is a technique of improving the quality of the Content in the Website and increasing the Visibility of the Site in Search Engines. SEO is the best source for gaining unpaid or Organic Traffic.

How do Search Engines work?

Search Engines rank Webpages, not Websites. Search Engines store Billions of Webpages. When someone types a query in search engines, it undergoes and filters all the web pages and brings the best and most relevant result.

What is ON-Page Optimization in SEO?

On-page Seo or On-page Seo Factors are those which are related to all those measures which are directly within the website. On-page, SEO includes factors like Content, Coding, Layout, and Framework.

What is OFF-Page Optimization in SEO?

Off-Page SEO or Off-Page Seo Factors are those which are related to all those actions which are taken outside of your website to improve ranking in the Search Engine Result Page. Off-page SEO includes factors like Link Building, Building Trust, Domain Authority, Page Rank, Domain Age, Reducing Bounce Rate, Backlinks, and Social Media Management.

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