Definition – Digital Marketing
Digital Marketing also is known as Online Marketing is a form of marketing that uses digital platforms rather than traditional methods such as Desktop Computers, Laptops, Smartphones, or any other digital device to promote products and services.
Digital Marketers uses different Digital platforms such as Websites and Social Media Sites as a tool to market their products and services.
You must have seen advertisements on Websites or in your social media feeds of Facebook, Instagram, Youtube, etc. That’s “Digital Marketing”.
After its evolution in the late ’90s and 2000, It has completely changed the way Companies or Brands promote their business.
Today many Big or even Startups use Digital Marketing Platforms to Grow their Business and Online campaigns have become very common.
Why Digital Marketing?
It is less costly than other Marketing Channels further it also helps you to control your spending at any point at any time.
Easy to Reach People
Nowadays, the majority of people use Smartphones. With online marketing, you can reach the people who use a smartphone for online shopping.
Digital Marketing helps you to Track your Audiences.
Yes, It helps you to track the details of your audiences for example, which type of ads or content your customer clicked before they made or didn’t make a purchase.
You can Track the Age, Gender, and Demography of people who click your Advertisement. Second, it helps you to create a perfect strategy for your campaign.
Interaction with People
One of the best benefits of using Online Marketing is that you can connect with people Directly through Comments, reviews, etc. People may ask you about your product before buying it.
With Online Marketing, you can build a community online and attract the targeted people and convert them into your customers.
Use Social Media Influencers
There are thousands of influential figures who promote themself through Social Media Platforms. They have huge and strong followers and fan bases. It’s a Common Online Marketing Strategy to contact these influencers and gain their respect.
After you convince them, you can sponsor them and ask them to promote your product online which automatically leads their followers to become your customers.
Control Over Digital Advertising
In Digital Advertising you can control, edit, and modify your advertisement whenever you want.
Further, You can also set a time period for your ads.
And when it comes to targeting a specific audience. Digital advertising gives you a perfect platform for that.
It gives you a Larger Audience to Market.
Many online companies like Google and Facebook make more money because they have more users than traditional media companies.
How do I Start Digital marketing?
The majority of the people use the internet today, according to a survey, On average, a person spends 6 hours online each day.
Many e-commerce companies such as Amazon, eBay are using these as an opportunity to gain sales.
So why not everyone uses this opportunity and does some awesome digital marketing strategy to gain more customers.
Here are different ways to promote Online Marketing.
- Build a Website/Blog
The first thing you need before you create a Digital Marketing Strategy is a Website.
- Search Engine Optimization (SEO)
SEO is currently the best and most effective online Marketing Technique.
The prime goal of SEO is to improve a website ranking in SERP and drive targeted traffic to your Website.
- Social Media Marketing (SMM)
Social media marketing is another form of Internet marketing that involves creating and sharing content on various Social Media Platforms such as Facebook, Instagram, Youtube, etc.
The Prime Goal of SMM is Branding and promoting Goods and services through Social media.
- Pay Per Click Advertisment (PPC)
Pay per click is another dominant internet marketing technique. PPC is a paid listing, and these ads appear before the organic listing in SERP.
- Content marketing
In content Marketing businesses focuses on creating and publishing online content in the form of videos, blogs, and social media posts, in order to target their targeted audience.
- Affiliate marketing
Affiliate marketing is when people promote companies product. In this type of marketing, the affiliate earns a commission for marketing another person’s or company’s products.
- Email marketing
Email marketing is a cost-effective internet marketing strategy. It’s a technique of promoting Goods and services through Email.
- Search Engine Marketing
It is another form of Internet marketing in which they increase website traffic by purchasing ads on search engines.