What is Long Tail Keywords in SEO

What is the Long-tail keyword? Why Long-tail keyword is Important

What are Long Tail Keywords?

Long Tails Keywords are those keywords that are three, four keyword phases longer, and are more specific to a particular topic.

Actually Long-tail keywords aren’t just about how many words are in the keyword phrase.

but they are also defined by how rare they are.

Long Tails keywords are a better way to connect with your audience or Customer.

whenever someone uses a long-tail keyword phase it tends to be looking for exact information rather than the whole phase.

For Example, If you enter a short tail keyword like “Smartphone” you may not be interested in buying a smartphone maybe you just want to check the new smartphones coming in the market.

There are very less chances that you’re going to end up clicking through to a sale.

On the other hand, if you type a long-tail keyword like “Buy Samsung Smartphone online” you seem interested in buying a smartphone and you know what are you looking for and you are ready to make a purchase.

In short such very specific searches are far more likely to convert to sales.

Conversion Rate

Long Tail keywords have a higher conversion rate and less competition compared to the short Tail keywords which are highly competitive and low conversion rates.

Apparently you will get less traffic if you use the long tail keyword

But the traffic you will get will be more concentrated, and desirous in buying your goods and services.

Why You Need to Focus on Long-Tail Keywords While building Your SEO Strategy

Importance of Long Tail Keywords

Long-Tail Keywords can help you Beat your Competition.

According to a study, It was found that long-tail keywords with proper On-Page Optimization were ranked much higher than single-word head terms.

So long term keyword can be your tool to defeat your rivals. Even if the competition is tough you can gain an edge with better-optimized content.

Easy To connect with People

Nowadays people don’t just search by typing but they use Voice Search.

People are increasingly using voice assistant tools to search for music, news, and books online. Now there are millions of people who are using Voice assistants like Amazon Alexa, Google Home, and Apple Home.

These keywords are more specific and are phrases that people tend to use while they are using voice search.

Using long-tail keywords is simply means to provide better lines of communication between you and your audience. All these overall increases the chances for our webpage to appear in SERP.

Long Tail keywords provides better ROI

Long keywords bring the quality traffic to your Webpage which further increases the Rate of Investment,

Maybe you were not able to increase the visitor to your site by using Long Tail keywords

but the traffic you will get will be much focused.

Long tail keywords provides more ROI

For Example,

If you enter a short tail keyword like “Smartphone” you may not be interested in buying a smartphone

Maybe you just want to check the new smartphones coming in the market.

There are very less chances that you’re going to end up clicking through to a sale.

Long Tail Keywords helps you rank Short Tail Keywords

In the initial phase, it is ok to go for the long phase keywords but obviously everyone wants to rank on the short phrase keywords it does have a large traffic volume and much more.

There are sites in the SERPs that are ranked in thousand and millions of keywords, how did they do that,

If you are getting nice traffic with a low bounce rate and good audience retention.

Search engines like Google will recommend your site in other related keywords.

Long tail keywords Gives you Organic Traffic

Long Tail Keywords are your researched keywords that have less competition and high Rate Of Interest.

Therefore it everyday pumps organic searched traffic to your webpage. On the other Ranking a high competitive keyword you need to add extra time, money, and energy.

Ranking Long Tail Keywords is a little easier than ranking Short tail Keywords. Otherwise, you need to set up Search Ads and PPC ads to increase sales.

Conclusion

With shorter keywords, competition for rankings in “SERP” can be extremely difficult, even if you were able to bring visits to your site ROI can below.

With the use of long keywords, you may pull in less traffic, but the return of an investment will be much higher.

You’ll be to attract the audience you’re looking for. Therefore, with less traffic on your site, you will be able to earn more in terms of ROI.

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