Keywords Research

What are Keywords for SEO? – Beginner guide for Keyword Research

Before Understanding Keyword Research you need to learn about basic of Keyword.

What are Keywords?

Keywords can be defined as a word or a phrase that describes your content. Content can be in any form such as text, image, or any other document.

Keywords in terms of SEO can also be described as a word or phrase used to search for information in Search Engine.

For Example, Suppose you are looking for “dance class”.

You may search for the phrase “Dance Classes near me” in search engine.

The Phrase “Dance Classes near me” is an example of keywords

What are Keywords for SEO?

Keywords for Seo can be described as Words and phrases used in websites in order to make it visible for the people through Search engines.

Keywords are the main element and a backbone for SEO, Without keywords you cannot do SEO.

In order to connect searchers to websites,

A website should be well SEO optimized if you want to attain a higher position in the search result.

A good Keyword Research and its Implementation can help you attain the position.

What is keyword research?

Keyword research is a base of SEO and a part of SEO Strategy.

It’s a process of finding and researching popular keywords in your niche that people enter in search engines as a query.

The main purpose of Keyword Research is to find and analyze what people are searching online

and then build a strategy to lead them from SERP to your Website.

Types of keywords

There are usually 5 types of keywords, that you must know before creating content for your SEO Strategy.

Types Of Keywords in SEO


Broad Keywords or Short-Tail Keywords

Broad keywords, also known as Short-tail and General keywords, are the most popular keywords that have a very high volume of search traffic.

Generic Keywords are usually a single word or two words long,

Ranking a site in these keywords is very difficult because of high competition.

Some examples of generic Keywords are “Keto diet”,”what is bitcoin?” and “sports shoes”.

While developing an SEO strategy, we usually avoid these keywords

because they are too difficult to rank in the SERP and have a low conversion rate.

On the other case,

if you were able to rank on Short tail keywords you will receive huge traffic although its conversion rate will be minimum.

Long-Tail Keywords

These types of keywords are three, four keywords long, and are very specific.

For Example, “how to create a letter portrait in photoshop” is a long tail Keyword.

Long-tail keywords are easy to rank due to less competition. The amount of traffic you get is also less compared to the generic keywords,

But the traffic received from the long Tail keyword is highly specific

and they tend to be looking for exactly what they are actually going to buy.

Phrase Keywords

Phrase keywords are those which tell the search engine to show your advertisment to searchers who are searching for your exact keyword and variations of your specific keywords in the search engine.

These keywords denotes with “Keyword”.

It may include some more words before or after the keyword.

For Example

Phrase match keyword:Ads may show on searches for:Ads won’t show on searches for:
” t-shirt for men “t-shirt for men

buy t-shirt for men on sale

red t-shirt for men

comfortable t-shirt for men
t- shirt and trousers for men

men that wear t-shirt

With proper keyword research, you can use the Phase match keyword to target your specific audience who are searching with the same phase.

Exact Keywords

Exact match is another type of keyword in which ads will be shown to the searcher if he or she types the exact keywords in the search engine.

These Keywords are denotes with {Keywords}.

For Examples

Exact match keywordAds may show on searches forAds won’t show on searches for
[t shirts for men]t shirts men

men t shirts

t shirts for a man
pink t shirts for men

buy men t shirts
[Nike shoes]shoes nikeBuy nike shoes

In Exact Match Keywords, ads may appear even if someone searches for close variants of keywords. Such as

  • Misspellings
  • Accent
  • Abbreviations
  • Reordered words
  • Synonyms, etc

These keywords increase the click-through rate (CTR) of your website because searchers typed the exact match in the search bar.

Negative Keywords

Negative keywords are basically related keyword of your main keyword which you can remove if you don’t want to show your ads in these keywords.

In short, Negative keywords prevent your ads to display to anyone who searches for that particular word or phrase.

If you are doing keyword research for SEO point of you then related keywords can vary beneficial because it increases your organic traffic.

Why are keywords important?

Why Are Keywords Important

Keywords are very important as it plays a vital role between the people who are searching for the content and website which provides the content.

Keywords help search engines like Google to identify what your content is about. Using proper keywords will help you gain more traffic. and wrong selection of keywords may harm you.

That is why it’s important to do Keyword Research before you create content, to identify your target audience.

Keyword Research Process

If you want to drive traffic to your website, you need to do keyword research to understand what people are searching for.

Keyword Research Process is essential if any business wants to attain a special position in the online market.

Discover your Keyword Ideas

The first-ever step of the Keyword Research Process is the research of new Keyword ideas.

Identify and create a list of keywords that are relevant to your business. It can be a tough and lengthy process.

In the beginning, you can start with the Generic keyword such as shoes, shirt, car, etc, (according to your niche).

You can use the tools like google spreadsheet and MS excel to create a list.

The best place to search and extract keywords is by using Keyword tools, the best tool you can use is Google keyword tool.

Google Keyword Tool

In the beginning, Google Keyword Tool which is known as Google Keyword Planner can be the best option for your Keyword Research.

Google Keyword Planner is a free tool, you just need a Gmail account to access this tool, If you don’t have a Gmail account you can get here.

To start just type a word or phase in the tool and click search. Let’s say we search for a Keyword “t-shirts for boy”.

The main thing you need to take care of is Search Volume, Competition, Paid difficulty, and CPC.

You have an option to select location, language, and date and you can also use filters on the basis of the following:

Keyword research tool

You need to shortlist the keywords according to the above parameters, such as traffic volume, competition, etc.

Find related keywords, And most important you must use all types of keywords such as Generic, long-tail, Phrase, and exact match.

If you are researching a keyword for SEO then start with long-tail keywords as they are easy to rank due to less competition.

Other Keyword Research tools

  • Ubersuggest
  • KWfinder
  • Wordstream keyword Tool
  • Ahref
  • Semrush

Analyzing and Shortlisted Keywords

After Discovering the Keyword Ideas and categorizing it, the next step is to deeply analyze the shortlisted keywords.

This is the most time consuming process in the Keyword Research Process.

Many Keyword Analysis tools like Ahref, Semrush, Kwfinder, and Moz provide you a detailed analysis of Keywords.

These tools will show you a percentage of difficulty for each keyword. while helping you to determine how much effort it will take to rank a keyword in SERP.

These tools especially Moz Keyword Explorer also display the top ten sites ranking in the SERP along with their Domain Authority, Page Authority, and sites linked to it.

All these details help you analyze what keywords to target and which keywords to drop.

You need to compare your DA, and Backlinks with your competitors ranking in the SERP, you need to analyze what efforts and how much time it will take you to beat them in the SERP.

If your competitors have high DA and backlinks, it will be more difficult for you to beat them in SERP. You need a minimum Domain Authority of 30 to appear on the first page of the Search Engine.

Understanding Keyword Mix

Understanding and implementing Keyword Mix in your Strategy can help you achieve your targeted traffic.

You need to understand the actual purpose of a person searching online. You need to mix the Subject, qualifier, and Geographic in a keyword.

For Example

Property For Sale in Toronto, Canada

In the above example, “Property For Sale” is a subject, “in” is a qualifier, and “Toronto, Canada” is geographic.

Adding these values in your Keywords strategy can drive high-quality traffic to your website.

How to make your SEO Keywords Work For You?

After you found your targeted keywords, you need to add these keywords to your webpage to make it work for you.

You need to optimize your Content with your Keywords in order to get SEO results. You must include your keywords in the following places.

  • Must include a Keyword in the title of the webpage.
  • Must include a keyword in the URL.
  • Use variations in keywords.
  • Must include your keyword in the meta description.
  • Include your keyword in any image file paths and in the images’ alt text.
  • Include your keyword as the anchor text while creating a Backlink.

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