Traditional Marketing VS Digital Marketing: Before we get further into discussions on which type of marketing is better.
It’s important to know about the bases of these Marketing Techniques.
What is Traditional Marketing?
Traditional marketing refers to an old form of marketing techniques such as business cards, notices, announcements, handouts, Commercial Advertisements on Tv and Radio, etc.
In simple words, it’s a kind of marketing that isn’t an online or offline advertisement.
Traditional marketing has evolved in recent years but the key aspects remain the same.
And it plays a very crucial role for the Brands to reach out to the targeted audience.
The main difference between Traditional and Digital marketing is the medium by which the public sees the Advertisment.
Traditional Marketing involve Conventional marketing techniques Such as:
- Print Media (such as Newspapers, Magazine)
- TV Commercials
- Postcards, etc
What is Digital Marketing?
On the other Hand Digital Marketing Techniques includes:
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Pay Per Click Advertising (PPC)
- Content marketing
- Affiliate marketing
- Email marketing
Now Let’s compare both the methods in different aspects and find out which will be more effective for a business.
Benefits of Digital Marketing.
Advertisment on Tv, Radio, Billboards, and other traditional marketing platforms costs a lot. whereas on the other hand advertising on Social Media platforms cost very reasonable.
Well, It’s very difficult for small business owners and startups to run an advertisment on Newspapers, magazines, and TV.
Whereas on the other hand young entrepreneurs can afford Digital Advertising.
One of the biggest advantages of Online Marketing is that you can Interact with people Directly through Comments, reviews, etc which overall helps in increasing sales of your product.
In the case of Traditional Marketing, you can broadcast and give details about your product and services to the target audience but have low or no interaction with the audience.
Once you Boost or Publish your Digital Advertisment you start getting results on the same day.
And within a few hours, your advertisment platform starts providing you the real-time results.
And when it comes to Traditional marketing, it takes weeks or even months in some cases to get a result.
While setting up a Digital Advertisement,
It’s very easy to target an audience who is working in a particular industry, easy to target a specific age group and specific gender, and make our advertisment visible only for a specific audience.
Even though you target a specific industry while setting up a traditional marketing campaign but you cannot seek for targeted customers.
One of the powerful tools digital marketers use is Google Analytics, with this tool you can see real-time analytics, it will provide you a complete report about incoming traffic, conversions, profit, demography, bounce rate, and much more.
On the other hand, you cannot get real-time analytics while running a traditional campaign and if you make a report on the traditional campaigns it will cost huge money, time, energy.
While running a Digital Campaign if you are getting a negative response to your product/service then you can customize and change your Advertisment or can use A-B testing (run 2 ads and then compare which performs better).
Further, you get feedback on your product quickly which you can use immediately to improve your product or service.
In traditional marketing, it would take a few weeks or maybe months to get feedback and by the time you may face a huge loss.
By Geo-Targeting you can deliver your Advertisment to your consumer based on their geographical locations. It is mainly used to advertise to local prospects.
While television ads or in newspaper advertisements cover a vast number of people.
It’s very difficult to trail traditional marketing techniques. To figure out your audience and their response we need to put efforts that are time-consuming. In Digital Marketing it is easy to track your audience and their reactions.
Benefits of Traditional Marketing.
With Traditional Marketing Platforms like Tv Commercials, Newspapers, Billboards you can get instant publicity and can reach a vast number of audiences in a short span of time.
One of the biggest advantages of traditional marketing is that it is permanent which they can watch repeatedly, for eg an advertisment in a magazine, or a Calender. This makes a person remember the product or service.
On the other hand, people can easily forget the advertisment they saw while browsing the internet or while scrolling Facebook or Instagram feeds.
Digital Advertising is one of the best ways to increase sales and goodwill but it will always remain virtual and on the other hand,
if you interact with the audience personally in public places or by the door to door meeting people will take it more sincerely and it will be Remembered.
Basic and Simple
Traditional Marketing is the oldest and still easiest way of marketing, many people are still not familiar with the internet and trust in the conventional way of marketing.
Now the question arises which is best Traditional marketing vs Digital Marketing
The answer is Both, Both types of marketing techniques have some benefits and disadvantages.
Digital marketing is more targeted, cost-effective, have more engagement, better analytics,
and quick time result but it cannot replace traditional marketing as it is also a trusted and more impactful, permanent, and memorable form of marketing technique.
So the combination of both will bring better results than selecting a single one.
But if you are a startup and have less capital to invest in your advertisment better to go with Digital Advertisment.