Social media platforms are increasing rapidly, It’s very important for the businesses to figure out which social media sites can benefit their business.
In this article, we will discuss some of the best Social Media Platforms For Marketing. Social media plays a vital role in Digital Marketing.
Before Discussing Social media sites lets discuss why Social Media Is important.
Why Social Media Is Important?
Social media plays a very essential role in connecting and building a relationship between people.
As I said earlier Social media sites are increasing rapidly, Social media sites are used all over the world.
One of the major benefits of social networking sites is that you can connect with people anywhere in the world regardless of the distance.
Social Sites gives a great opportunity to establish a customer service for the companies. By answering queries of the people.
Social Media does not just help businesses establish a customer service, but it also helps them build a brand, increases visibility, builds a relationship with an audience, educates the people, and much more.
Many Companies understand the Power of Social Media and have Social Media Strategies to grow on social media.
Social Sites have become a major source for Big, medium, and small enterprises to promote their products and services.
Now let’s discuss the Best Social Media Platforms For Marketing.
Best Social Media Platforms For Marketing
Founded on February 4, 2004. Facebook is the biggest Social media platform in the world.
Facebook was the first Social media site to achieve 1 billion users mark.
In 2020, Facebook users are expected to reach 1.69 billion globally.
Today, millions of small and medium-sized businesses use this platform to advertise their business worldwide.
Facebook is a tried and tested Social media platform for many industries such as entertainment, retail, e-commerce, gaming, and much more.
Many Businesses use Facebook Business ads to promote their goods and service in Social media.
Youtube is also considered as the Second Largest Search Engine after Google. And a most popular Video Sharing Platform.
It was founded on February 14, 2005, and later bought by Google for $1.65 Billion. More than 2 Billion people visit Youtube monthly.
Above 70% of Youtube views comes from Mobile devices.
Many big Brands use Youtube as a medium to promote their goods and service online.
Many Tech companies use Youtube live feature to launch their goods online. and educate their audience.
Promoting your brand on Youtube with Youtube ads can immediately boost your brand and increase your business.
Instagram is a photo and video sharing Platform. It was launched in October 6, 2010. Facebook Bought Instagram in 2012 for $1 Billion.
Fashion, Food, Travelling is the most posted content on Instagram. In 2018, they added Shopable post in Instagram.
If you are looking to create a Social media profile to sell goods online. Instagram is a place for you.
Instagram gives the highest Return on Investment (ROI) if compared with other social media platforms including Facebook.
Twitter was launched on 21 March 2006. This Platform allows you to post short messages which are called “tweets”.
Each Tweet has a character limit up to 140. However, Twitter recently doubled the limit and increased a character limit up to 280 Characters.
With over 330 million monthly active users. Twitter allows you to post Images, Gifs, Videos or even links on it’s platform.
Businesses can use twitter to interact with their clients, post a press release, answer queries of your customers.
Just like Facebook, Instagram, and Youtube, Twitter can also help you target your specific audients with twitter ads.
With more than 500 Million users and 310 million active monthly users. Linkedin is the most professional Social media platform if compared to others.
After it’s launch in 2003 it played a vital role in connecting an elite group of peoples who have a decision making power in a company.
According to a survey, more than 45% of people using Linkedin have an income above the national median.
Linkedin is available in 24 languages. It’s a great platform for the people of the industry to connect with each other and discuss business-related issues.
Snapchat is another photo and video sharing app that was founded in September 2011. It’s mainly famous among the young.
Most active users in this platform are teenagers. Currently, Snapchat have 360 million active monthly users.
Reddit is the social news entertainment website founded on June 23, 2005. The number of people using Reddit is constantly increasing.
Today Reddit has 430 million active monthly users and it’s the 20th most visited site in the world.
Reddit have more than 150K of communities, with this large number of communities and Category, it has a place for almost all the Brands and services.
Reddit allows you to post Text, Links, Images, Videos, Gifs, and much more. Viewers have an option to vote and comment.
Pinterest is one of the most popular Photo sharing and Bookmarking sites. Launched in March 2010.
As of now, Pinterest has more than 322 million monthly active users.
Pinterest has bulletin boards where users or brands can pin their posts.
The most predominant niche on Pinterest is Travel, Fashion, Entertainment, Wedding, Food, Home decor, and much more.
Businesses such as fashion, cosmetics whose target audience are women should invest in Pinterest because the Majority of it’s users are females.
Tumblr is a Social media and Micro-blogging site founded in 2007, later owned by Yahoo in 2013.
This Social media platform allow users to post multimedia content in the form of Short Blog.
It provides a platform for users to post photos, Videos, Text, Links, gifs, etc. Further, you can also follow other blogs or can make your blog private.
Today, Tumblr has more than 452 million blogs and 371 million monthly users.
Whatsapp is currently the world’s largest messaging app. Launched in January 2010, and later acquired by Facebook in 2014.
Today more than 1 Billion people use Whatsapp.
Users can send text, video, audio messages, and can share links, videos, audio, Gifs, and documents.
It allows users to share individually or can create a group and share it with multiple people.
Quora is the world’s biggest question and answer site, which was created by two former Facebook employees and launched in June 2009.
After a decade Quora has now more than 300 million active monthly users.
Quora is a best place for the people who wants to gain knowledge. If you have any query you can simply ask a question on Quora.
This social media site can be very helpful for marketers who want to drive more traffic to their site.
Digg was founded in November 2004, it collects related items of content and displays them.
Currently it have more than 8 million per month users.
Most of the topics shared on Digg are related to science and trending topics on the internet.
My space is another social media sharing platform that was founded for the musicians and bands to share music.
From 2005 to 2008 it was the largest social media site in the world. Currently, it has more than 160 million monthly users.
Today, not just music but users can also post photographs, blogs, and movie preferences.
Vkontakte also is known as VK is the largest social media platform in Russia. Vk is a multilanguage site but most of the users are Russians-Speakers.
It’s are similar to Facebook.
Skype is Microsoft owned Social media Site, it allows users to connect with each other through voice calls, video calls, and text messaging.
It was launched in August 2003, Many Business use Skype to conduct conference calls.
In a Skype instant messaging services. Users may transmit text, video, audio and images.
Skype to Skype calling is totaly free service provided by Skype.
Line is another free messaging service that was launched on 23 June 2011.
Just like Whatsapp, you can share text messages, photos, videos, audio, Stickers, and documents. The average monthly users of Line in 2019 was 215 million.
Telegram is another cloud based messaging network like whatsapp, hence, the message you send on telegram is more private and secure.
In short, it’s simple, fast, and secure. Users can send messages, photos, videos, audio, stickers, etc.
On April 2020, Telegram gained 400 million of active monthly users.
Mix previously known as Stumbleupon is an intelligent social networking platform that allows users to discover and rate other’s content.
Its users can see webpages, images, videos, and much more and then rate them as per their interest.
It also gives an option to the users to curate and share the content available on the internet.
DeviantArt is one of the most important Social media Platforms to feature art.
It was launched on August 7, 2000. And currently its the largest platform for the artists and art enthusiasts to connect with each other through their creation and sharing of art.
DeviantArt have over 48 million registered users worldwide which post thousands of artwork everyday.
This site allows you to share painting and sculpture to digital art, pixel art, films, and anime.
Viber is another voice call and instant message platform. More than 1 billion people use viber worldwide.
It is more similar to Whatsapp. But Viber provides much better features than Whatsapp.
Social Media Sites and Apps are rapidly growing as more and more people are adopting them.
Above was a list of the best Social media sites you can use to grow your business.