SEO in a Company – Is it Important?
SEO in a company is extremely important. Many big and small enterprises acknowledge the power of Search engine optimization and started implementing their Digital Marketing strategies.
SEO which is one of the Digital marketing techniques not only provides wider visibility on the search engine. But it also improves the Brand Value, Trusts among the people, and business for the company.
More than 80% of Online searches are made on Google in the Global search market.
How “SEO in a Company” can benefit.
Here we have pointed out a few reasons which help you understand why your Business/Company needs SEO.
SEO is the best source for Organic Traffic.
Organic Traffic means the traffic which is not paid. Organic traffic plays a very crucial role in online marketing. A well-optimized website with high-quality content increases the chance of ranking in the SERP.
Search engines like Google, Bing, and Yahoo use its algorithm to rank the sites. And one of the main factors is SEO.
Google alone holds more than 80 percent share of online searches. Which makes it the most visited Website in the world. As I stated earlier, the first five results that appeared in Search results get 70 Percent of Clicks.
If your Webpage is not on the first page of the Search Engine Result Page, then you almost lost 99 percent of traffic. It’s equal to no ranking at all.
SEO Build Trust
A well planned SEO Strategy not only brings free traffic to your webpage, but it also creates trust between your company and your audience.
A well-optimized Site with good quality information and most importantly if it’s easy to find on the search engine it creates brand value and increases the trust of the audiences.
Building a good trust score is an integral part of the SEO strategy, But it’s not an easy job to do, Gaining trust takes a lot of time. It can not be build overnight.
Establishing an authority depends on many factors such as
- High-Quality Content
- Audience retention
- High-Quality Backlinks
- On-page Optimization
- a quality product or service.
All these factors can increase an Authority Score of a Brand in a Digital World.
Local SEO is one of the main reasons why who should implement SEO in a company. This Technique is mainly useful for Small and medium enterprises or regional small business owners to grow their business.
Local SEO largely focus on specific City, regions/districts, or even states, in order to establish a medium for small businesses to grow their business online at a local level.
For Example, Suppose you search for the phrase “Gym near me”. You will see a result showing list of gyms near your house.
To take advantage of the local SEO, businesses need to optimize their site with appropriate keywords and backlinks, local listing and classified can also be beneficial.
The website needs to be optimized to gain the advantage of Knowledge Card.
Knowledge card or knowledge graph is a SERP Feature introduces by the google that provides accurate information to their searchers in a short span of time.
Local Business must sign up for the “Google My Business” which gives free business listing.
SEO is inexpensive
Though creating and implementing SEO strategy does cost you some bucks, but it is very cheap compared to the paid ads.
You cannot ignore the SEO in Online Marketing, even if you don’t opt for SEO, then you need to pay to promote your website through Google ads.
SEO is a Long Term Strategy
Ranking a site in a less competitive keyword may take up to 4 to 6 months. SEO is a continuous process, the results you get in 6 months may be completely different from 12 months.
The ranking factor in SEO completely depends on the competitiveness of your industry and the popularity of your keywords.
Once the website ranks on a keyword, with a continuous process it will stay in the SERP for years and will give you a long time benefit.
SEO in a company gives you Traffic.
According to a survey the first five results appeared in SERP get 70 Percent of Clicks. That’s enough to understand why SEO is important in Digital Marketing.
If your Webpage is not on the first page of the Search Engine Result Page, then you almost lost 90 percent of traffic. It’s equal to no ranking at all.