What is Off-Page SEO?
Off-page SEO refers to all those measures which are taken outside the boundaries of the website in order to gain traffic and increase website ranking in the Search engine result page.
Some of the most important Off-page SEO factors include Backlinks, Domain Authority, PageRank, and increasing engagement, likes, and shares in the social media platforms.
Why is Off-Page SEO Important?
Off-Page SEO is an extremely important SEO Factor. Without applying Off-page SEO in your site you cannot rank in SERP even if you implement On-Page SEO perfectly.
If Off-Page SEO done properly it gives a good signal to the search engine about what people thinks about your Website.
Building Backlinks plays a key role in Google Search Algorithm.
Google still uses PageRank as a Ranking Factor. Off-page SEO can boost your ranking on the Result page and can drive huge traffic on your website.
Off-Page SEO Techniques for beginners
One of the most important Off-Page factors is link building. Search engines like google use links as a major metric system for the ranking of a webpage.
A Webpage with the high-quality links tends to rank high in the search engines than the sites which have poor quality backlinks.
Today, Google analyse lots of aspects while indexing a link, for example
- Where the links are coming from.
- Linking Site’s Domain Authority.
- Relevancy of the content on the linking page.
- Anchor Text of the Link.
- Number of Sites linked to your site.
- How fresh is the link
Remember a High-Quality Backlink is far better than a thousand poor quality links.
So it’s very important to focus on gaining a High-Quality Backlinks and avoid low-quality backlinks.
How to Create Backlinks?
Here are few Smart ways to create a Backlinks. What are Backlinks in SEO
Guest Blogging in Off Page SEO
Another important Off-page SEO technique is Guest Blogging. It’s a great way to gain the desired links.
What is Guest Blogging?
Guest Blogging is an SEO Technique in which you write content for the other website or blog and get a link to your webpage in return.
Guest Blogging not only provides you a backlink but it sends quality traffic to your website.
There are many blogs that are open for the Guest post. You just need to identify the keyword you’re interested in and then search on Google in this way:
Broken Link Building
Broken Links are those links that show the visitors that the webpage you want to access is no longer available, triggering a 404 error page.
Broken Link Building is an Off-page SEO technique to replace those 404 pages with working links. It is the best way to generate Backlink.
You need to search the sites in your niche with broken or dead links. Once you found those links you need to replace them with your correct links.
Social Media Marketing
Practically Google does not consider Social media links as a Seo factor, Each and every link you get from social sites are NoFollow.
But it matters a lot in Off-Page SEO, You can use social media platforms as a medium to promote your product or services and to attract visitors to your site/blog.
And when you get visitors from different IPs it gives a positive signal to the google that more people are accessing your content which indirectly benefits you in site ranking.
The Reason Why Search engines like Google don’t consider the number of social media shares into consideration when ranking a webpage. Because it would be too easy for anyone to cheat the system.
Further, in the initial phase, it takes time to build, implement, and wait for the site to appear in the SERP. But on social media platforms like Facebook, Twitter, and Instagram you can post your shareable content and drive traffic to your webpage. Use can also make use of Facebook Ads to reach more people.
Domain Authority of a site is calculated by Domaine Age, Name, and popularity. The more popular and old domain will have more Domain Authority. It’s calculated between 0-100.
Page Authority is developed to predict how well a specific page or a specific Blog Post will rank on SERP. It is scored between 0-100. Higher the score higher the chance of ranking on the search engine result page.
Previously leaving a comment with a link was a very easy way to generate links to our website,
Until Google decided that Blog commenting is useless. But you must use blog commenting as a tool to generate traffic and create a relationship with commenters and site owners.
But this strategy is useful till you do it in the right way, try not to spam and always comment on the post which is relevant to your topic.
Forums are online discussion sites where people ask questions with each other. And those who knew the answers react to it, This is the most effective way to create a Backlink and drives traffic to your site.
All you need to do is participate in these forums according to your niche and answer the question people are asking and make a connection with the community,
Many forums give you an option to post a link under your answer. If someone is looking at the discussions he/she may click on the link for further pieces of information.
Article submission is another Off-Page Seo technique in which you write an article that is relevant to your niche (Category) and post it in the famous article submission sites or third-party Websites and remember to give a link towards your site.
Make sure the content you write should be unique and avoid keyword stuffing. There are many other advantages of Article Submission such as publicity and advertisement of your Product/Services.
Local Seo is an Off-page Seo technique, if done with perfection can boost your business in your local region.
Currently, It’s the most powerful technique for local businesses to market their products and services online.
As it supports local businesses to promote their products and services to regional customers when they’re looking for them online.
Register your site in Google my Business to which is a free tool by Google for businesses to manage their online presence across Google, including Search and Maps. Further, you can also register your site on the local online classifieds and local directories.
Social Bookmarking sites are those sites that provide a platform to the people to add, organize, and search bookmarks of webpages.
In simple words, Here users bookmark the webpages which they want to store and share.
Building quality Backlinks plays a vital role in SEO, Bookmarking your site in these sites increases your site’s Domain Authority, and drives traffic to your site. thereby improving your site’s ranking on SERP.
Content Marketing is a type of marketing technique that is associated with the creation and distribution of valuable and relevant online content in order to attract a defined audience and convert it into a customer.
Every platform has its own preferred content, Youtube, and Vimeo for Videos, Pinterest, and Instagram for Images, Facebook, and Twitter for sharing all content.
In order to promote your site, you need to create and post content on all platforms.
Image Submission in SEO refers to share your Images on popular image submission websites Such as Pinterest and Instagram. Before submitting your images, remember to optimize them with proper title, description, and alt tags.
Nowadays Videos are the best way to make content viral on the internet, If you are ignoring the video submission you are losing a lot of traffic.
Youtube is the second largest search engine after Google Search. Video submission sites provide a high PR backlink to your site.
So remember to give proper Title, description, and tags before publishing the video.
Document sharing is also an Off-Page SEO Technique used by the brands to generate traffic and backlinks by sharing the document files in document sharing sites such as Slideshare, box, and issue.
Before Submitting the documents in the document sharing website you must proper keyword research and do On-page optimization.
Place effective call-to-action and links back to your website. Documents are usually informed of Pdf, Doc, and Slideshare.
Although Google cannot crawl the doc and pdf files document sharing sites make these files readable by search engines and can appear in the search result if properly written and optimized.
Web 2.0 is just another technique where people can create subdomains in high domain authority websites. Such as WordPress, Blogger, etc.
These sites allow users to create subdomains with a unique URL. You need to treat these sites as important as you treat your prime site.
Keep sharing the great content on these sites, update them regularly.
These sites include Blog Publishing sites, Social Bookmarking sites, Social Media Platforms, and Video Sharing sites. For Example, Medium.com, Blogger.com, WordPress, etc.
What are Backlinks in SEO? How to Build Backlinks and What are Benefits of Building Backlinks?